Google Announces the Google Play Indie Games Contest in Europe

Back in July, Google had announced the First Google Play Indie Games Festival. The event was a very successful affair with hundreds of entries that were filtered down to 30 finalists, and the final winners were announced in September. Google said that they would be bringing such events to other parts of the world as well, and today's announcement brings the contest to Europe.

The first Google Play Indie Games Contest in Europe aims to recognize and build awareness of the innovation and art that indie game developers are bringing to Android users through the Google Play Store. The contest will open up avenues for these devs for publicity: getting their work noticed by regular games and industry experts alike.

The contest is open to indie game developers based in Czech Republic, Denmark, Finland, France (coming soon), Germany, Iceland, Israel, Netherlands, Norway, Poland (coming soon), Romania, Spain, Sweden, Turkey and UK (excl. Northern Ireland). You need to have 15 or less full time employees, and have published a new game on Google Play after 1 January 2016. Google says that if you are planning on publishing a new game soon, you can also enter by submitting a private beta. Be sure you check out the complete requirements in the legal terms and conditions.

Once submissions are done, all eligible entries will be reviewed. Google will select up to 20 finalists on the basis of innovation, fun, design excellence and technical and production quality. Some of the prizes that the finalists and winners will get include YouTube influencer campaigns, premium placements in the Google Play Store, tickers to Google I/O 2017 and other events, credits for Google Cloud Platform and getting the opportunity to showcase the game at an event held at the Saatchi Gallery in London on 16th February 2017.

Even if you do not plan to compete, you can register for the final showcase event where you can check out the games and vote for your favorites. Google will also be hosting a workshop open to all indie game developers at their office at Kings Cross.

Submissions for the contest and registration for the final event as well as the workshop (both of these are open for all) are already underway. Contest submissions close on 31st December 2017. The finalists will be announced sometime in January, and the final event will be at Saatchi Gallery in London on 16th Feb, followed by the workshop on 17th Feb.

You can read more about the contest in the announcement blog post, or check out the event page.

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